New ‘Social media fo​od fair’ celebrates inde​pendent food & drink​ in Birmingham

A new food and drink fair is set to bring together seventeen of Birmingham’s independent food and drink traders, who will showcase their products to guests including food bloggers, journalists, online foodies, and members of the public.

Named #FutureFoodies, with the now heavily-used Twitter hashtag reflecting its emphasis on social media, this event will take place on Wednesday 26 June at Hotel La Tour, a luxury hotel in central Birmingham’s emerging Eastside district.


Between 5.30 and 8.30pm, visitors will enjoy complimentary samples of locally-produced food and drink in the spacious lobby and cafe area. The spread will range from chutneys and cheeses, to canapés, cocktails, burritos, brigadeiros, Birmingham-brewed beers and handmade confectionery.



Hotel La Tour’s own brasserie, Aalto Restaurant, will create a lavish Dessert Bar, presenting freshly-baked sweet treats with matching dessert wines

Other businesses exhibiting include artisan delis such as Lewis’s of Moseley, drinks purveyors like the Birmingham Whisky Club, and restaurants like Le Truc Cafe. Collectives of independent producers are also represented, by Heart of England Fine Foods (HEFF) and the Digbeth Dining Club, Birmingham’s first street food fair, which runs every Friday.

#FutureFoodies is led by Dine Birmingham, Birmingham’s online restaurant, food and drink guide. The event is organised in collaboration with The Gastro CardYelp Birmingham, and Midlands Food Bloggers, three organisations with a commitment to promoting local independent food businesses.


Ahmed Ahmed, creator and editor of Dine Birmingham, explained the motivation for the event:

“Through running Dine Birmingham, it’s become obvious, not only that the city has a very rich food and drink culture, but also that people are sharing their opinions about it every day via social media.

“#FutureFoodies is about promoting Birmingham’s gourmet entrepreneurs in a new, community-driven way. People have been really vocal on Twitter in telling us which traders they’d like to see. In fact, most of the businesses in the final line-up were recommended by Dine Birmingham’s online followers.”

The event is supported by Visit Birmingham, the city’s official leisure tourism programme. Emma Gray, Director of Marketing Services, said:

“Birmingham’s independent food scene has really taken off in recent years – we’ve seen an explosion in street food, pop-up culinary events and local traders serving up fresh, regional produce.

“With over half of visitors coming to Birmingham due to its acclaimed culinary scene, food is a key part of our destination offer. #FutureFoodies is a unique event that will further boost Birmingham’s gastronomic image, demonstrating the vast range of food and drink available in the city.”

In keeping with the social media theme, members of the public wishing to attend #FutureFoodies are invited to join an online guestlist, which can be accessed by visiting www.dinebirmingham.co.uk/futurefoodies