Deliveroo Launches in Birmingham

There’s a new delivery service in Birmingham promising to bring restaurant quality food to your door, as Deliveroo – the restaurant takeaway service – launched in Birmingham yesterday.

The Deliveroo concept is a unique one, as they aim to deliver food with the shortest possible time between the kitchen and your door, so when it arrives it looks and tastes as the chef intended it to. They’ve done their research too, finding that an approximately 2km radius from the restaurant is the optimum delivery area. They’ve even hired their very own team of scooter drivers who collect the food and deliver it to you so they can control all of the deliveries without restaurants needing to worry.

Regional Manager Jacob Lourie says “We want to bring quality dining to people’s homes and offices and we want to give people more options in the takeaway market. It also helps raise profiles of Birmingham independents.

If people are working late or haven’t brought their lunch, there’s no need to order a takeaway pizza now. You can get quality cuisine from a decent restaurant sent straight to the office.”

So to test them out on launch day, they asked me to order lunch for my office. I’m based in Brindleyplace for work so we had a range of options from High Street staples Carluccios and Gourmet Burger Kitchen, as well as a host of independents including The Karczma, All Greek Deli, Chung Ying Central and Bun & Bowl.

The guys decided to go for GBK, so we ordered burgers, fries and milkshakes. Ordering was really easy, the website design is attractive and functional, and everything was confirmed in seconds, but would it be as good as eating in?

The team in the office certainly thought so.

Delivered bang on time, with burgers and fries hot and fresh, milkshakes ice cold and nice presentation in cardboard boxes and brown paper bags rather than those horrible polystyrene boxes, we were impressed with the service. Whether or not that will remain consistent when they start to get busier is yet to be seen, but for a first go I’d definitely use the service again, especially on those days where I’m just too busy to get out for lunch. I love the fact that Deliveroo is working with local indie restaurants too so there’s a good selection to choose from.

At the moment Deliveroo serves Birmingham City Centre, but with plans to expand and significant investment behind the company, I wouldn’t be surprised to see more areas on their list very soon.


My meal was complimentary, thanks to the team at Deliveroo. All opinions remain my own.